A campaign for McCafe that I worked on with a great team from Leo Burnett and the hand painter Guido Daniele has launched. The idea behind the campaign is to highlight that McDonald’s only uses the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms. Basically, the best of South and Central America straight to your hand.

Client: McDonald’s (McCafe)
Agency: Leo Burnett
Creative directors: Matt Lee and Pete Heyes
Art director/copy writer: Steve Robertson/Blake Waters
Agency producers: Emily Green/Sarah Ioannou
Hand Painter: Guido Daniele

Here’s a look at the final ads and some behind the scenes stuff.

 

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